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For brands, creators and managers in India.

Find creators who fit your campaign.Run every deal in one place.

Brands match with creators using relevant content and audience data. The offer, contract, content approvals and payment status stay on one deal record both sides share.

Choose whether you're a creator or their manager, or a brand, then enter your email to request access.

No payment details or social accounts needed.

Request received.

Your access comes to this email.

We’ll use your email to contact you about early access. Read our Privacy notice.

Who it’s forBrands · Creators · Managers

A shared deal.
Clarity for both sides.

  1. For creators

    Find paid opportunities.
    Have a say in the deal.

    Pitch for campaigns, review brand offers and negotiate your terms. Know what you need to deliver and track what you’re owed.

    Request creator access

  2. For brands

    Know the scope.
    See the delivery.

    Keep each creator’s agreed fee, deliverables, feedback and approvals together. See what’s complete and what still needs attention.

    Request brand access

  3. Between them

    One shared record.
    Everyone sees the same status.

    Terms, deliverables and the invoice stay on the deal that the creator and brand both see.

    Represent creators? Managers can help manage their creators’ deals through delegated access, with agreed commission splits recorded alongside the deal.

Find creatorsFor brands · AI campaign fit

A creator shortlist,
built around your brief.

Match your brief with creators based on relevant Instagram content, audience fit and post performance. Handsel’s AI helps you look beyond follower count.

How matching works

Topic performance
Saves and shares per view, counted only on their posts about your topic. One viral post can’t carry the ranking.
Audience match
How much of their audience is the gender, age and city tier your brief is for.
Audience reach
Right-audience views per 1,000 followers, lowered when their sponsored posts reach fewer people.

Ranks creators on Handsel who have connected Instagram.

Who fits this brief · ranked by AIIllustrative example

Brief

Summer skincare launch

Women18–34Tier 1 cities

  1. #1

    Ananya

    80K followers · 12 skincare posts · strong signal

  2. #2

    Meher

    400K followers · 2 skincare posts · early signal

  3. #3

    Rohan

    150K followers · No posts on this topic

    Not scored for this brief

Meher has 5× the followers but ranks #2.

Budget plannerFor brands Beta

Set a budget.
Get a plan that fits it.

Tell Handsel what you can spend on a brief. It picks the mix of creators that fits best for that budget and suggests what to offer each one, with the reasoning.

How the plan is built

Most fit per rupee
Creators are picked for how much fit they add for their likely fee, and similar creators don’t crowd each other out, so the budget reaches more of your audience.
A reason for every fee
Each suggested offer explains itself. Creators you’ve worked with before are offered what you last agreed.
No lowball offers
If a creator’s likely fee is more than the plan can pay, they’re shown as out of budget instead of being sent an offer they’d turn down.

Suggested fees are a starting point. You approve every offer before it goes out.

A plan for this brief · BetaIllustrative example

Brief

Summer skincare launch

Budget

₹1,25,000

  • Ananya

    Best fit for the brief · 86

    ₹32,000

  • Meher

    Wider right-audience reach · 61

    ₹48,000

  • Kavya

    Worked with you before · last agreed fee

    ₹24,000

  • Ishaan

    Likely asks ₹1.5L or more

    Out of budget

Offers
₹1,04,000
Left in budget
₹21,000

Ishaan’s likely fee is above this budget, so no low offer goes out.

Inside a dealCreator × Brand

Every step of the deal,
on one record.

Terms, deliverables and the invoice stay on the deal that the creator and brand both see.

  • 01Agreement. Review the fee, deliverables and deadline before accepting the offer.
  • 02Deliverables. Submit deliverables, track what needs review and see what the brand has approved.
  • 03Invoice. Keep the invoice with the deal and see the payment status update automatically.

Example data. Payments and statuses update automatically.

Deal 014, as both parties see itIllustrative example
DEAL / 014

Festive collaboration

Creator Brand

01 / 03 · Agreement

The details, agreed.

Accepted
Deliverables
1 Instagram Reel + 2 Stories
Agreed fee
₹25,000
Submission deadline
24 September 2026
Contract
Generated for this deal

Accepted does not mean payment has been received.

Next: track the deliverables.

02 / 03 · Deliverables

Every deliverable, visible.

2 of 3 approved
Instagram Reel
Submitted for review
Instagram Story 1
Approved
Instagram Story 2
Approved
Submission deadline
24 September 2026

Review progress stays with the deal.

03 / 03 · Invoice

The paperwork, together.

Example invoice
Invoice
HND-2026-014
Agreed fee
₹25,000
Payment schedule
On completion
Payment status
Paid

Updated automatically when the payment went through.

Deal complete.

Everyone on the deal sees the same status.
How it worksBrief to payment

From the first shortlist
to a completed deal.

Choose who to work with, agree what you’re buying and follow the work through delivery. Both sides see the same terms and progress.

  1. 01 Find creators

    Shortlist for your brief.

    Compare creators using relevant content, audience fit and post performance. Invite the ones you want to work with.

    Campaign briefCreator shortlist

  2. 02 Agree the deal

    Know what you’re paying for.

    Agree on the fee, deliverables, deadlines and payment schedule with each creator. Keep the accepted terms and contract with the deal.

    OfferAgreement

  3. 03 Review the work

    See what’s been delivered.

    Review submissions, request changes and approve the work. See which deliverables still need your attention.

    SubmissionApproval

  4. 04 Track payment

    Keep payment status clear.

    Follow payment progress alongside the agreed schedule, invoice and approved work. Both sides can see what’s due and what’s been paid.

    Payment duePayment confirmed

Handsel ScoreBrands and creators

A track record
both sides earn.

Every completed deal adds to a Handsel Score for the creator and for the brand. It comes only from what happened on real deals: deadlines met, work approved, payments made on time, replies and ratings. Never follower counts or reach.

What the score looks at

Creators
Delivering as agreed, quality of work, conduct, response time and repeat work.
Brands
Paying on time as agreed, clear briefs, conduct, response time and repeat work.
Fair by design
Scores stay near the middle until there are enough deals to judge, so one deal can’t make or break anyone. Either side can appeal a fact they think is wrong.

Scored out of 1,000, and everyone starts at 500. Serious issues, like a confirmed missed payment, count for more and take longer to fade.

Both sides, scoredIllustrative example
Creator

Ananya

14 deals completed

  • Delivers on time
  • Work quality
  • Responsiveness
Brand

Skincare brand

12 deals completed

  • Pays on time
  • Clear briefs
  • Responsiveness

Creators can see a brand paid on time on 11 of its last 12 deals.

Agreed payment schedules

Agree when
payments happen.

Upfront, at agreed milestones or on completion. The brand and creator decide the amounts, timing and approval checkpoints together. Both sides can see what’s due, in progress or paid.

  • Upfront

    Before the work starts.

  • At agreed milestones

    At checkpoints both sides set.

  • On completion

    Once the work is approved.

Before you join

A few things
to know.

Just your email and role.
No payment details needed.

How do I get access?

Request access as a brand, creator or manager with just your email. We review each request and send your access by email. Requesting access doesn’t create an account.

How do payments work?

The brand and creator agree the payment amounts, timing and any approval checkpoints before work starts. Payments can be upfront, milestone-based or on completion. Payment status updates automatically as payments are processed, so both sides can see what’s due, in progress or paid.

What does Handsel cost?

Requesting access is free and needs no payment details. Any fee is shown upfront, before you agree to anything.

Do I need to connect Instagram to join?

No. You only need your email and role to request access. Creator matching uses data from creators who connect Instagram when using Handsel.

Need help? Contact support or read about payments and disputes.

For brands, creators and managers

Your next campaign.
Clear from the start.

Request access for your brand, or join as a creator or manager. Your access comes by email.

Choose whether you're a creator or their manager, or a brand, then enter your email to request access.

No payment details or social accounts needed.

Request received.

Your access comes to this email.

We’ll use your email to contact you about early access. Read our Privacy notice.